Your single source to advertise locally anywhere in Michigan. We connect your business directly to trusted local media outlets, community websites, blogs, mobile apps, and more.
It’s Not Just About Visibility. It’s About Resonance.
Make Waves Where the Lakes and Loyalty Run Deep
Michigan isn’t just another market — it’s a mission-driven, mitten-shaped mix of hard work, hometown pride, and headline-making moments. From Motor City to the Upper Peninsula, from Grand Rapids startups to lakeside towns with loyal followings, Michigan knows how to move — and so should your message.
The Michigan Ad Network helps your brand show up in the digital content Michiganders already read, scroll, and share — from legacy news outlets to lifestyle blogs, from prep sports to public radio. Whether you’re trying to reach car buyers in Dearborn or campers in Traverse City, we deliver campaigns that click with authenticity.
This isn’t about mass reach.
It’s about local trust — in places like Flint, Kalamazoo, Ann Arbor, Saginaw, Sterling Heights, and Marquette — where audiences engage with content that’s close to home and part of their daily rhythm.
We don’t just follow the highways.
We hit the backroads, the shoreline trails, and the post-game pizza spots — connecting with communities in the U.P., the Thumb, and beyond. Whether you’re reaching out to Lions fans, Spartans, Wolverines, or weekend boaters, we map your message to real Michigan moments.
Built for Michigan’s Map and Mindset
Michigan is big, bold, and deeply regional — and your advertising should match. That’s why we build custom campaigns with:
DMA, county, and ZIP-level targeting
Radius or corridor-based planning (e.g., along I-94 or M-10)
Demographic overlays including income, language, household composition, or lifestyle
Geo-fencing and re-targeting based on real-world visits
From metro hubs to lighthouse towns, we shape your campaign with the nuance each region deserves.
Geo Journeys: From the D to the Dunes
We don’t just track impressions — we tell the story behind them.
Geo Journeys follow real movement across Michigan:
-How festival traffic flows in Holland and Petoskey
-What shoppers do after visiting Briarwood Mall or Somerset Collection
-Where fans go before and after a game at Ford Field or The Big House
-How families travel up north for summer or downriver during the holidays
It’s location intelligence that gives your campaign context — turning insights into action, and impressions into ROI.
From Mackinac to Monroe
Whether you’re launching a campaign in Detroit, scaling across the state, or zooming in on a ZIP code in Midland, the Michigan Ad Network connects your brand with real people — in real time — where loyalty lives and local still matters.
Let’s Make Michigan Work for You
Marketing in the Mitten isn’t about blasting messages — it’s about building bonds.
If you’re ready to run a campaign that drives with purpose and lands where it counts, we’re ready to help.
Where Your Ads May Appear
We partner with well-known, trusted digital media outlets across Michigan. Your campaign may appear on:
Local News & Weather
MLive.com (Detroit Free Press, Grand Rapids Press, Ann Arbor News), WXYZ Detroit, WZZM Grand Rapids, UpNorthLive, WWMT Kalamazoo, The Detroit News
Lifestyle & Regional Blogs
VisitDetroit.com, Michigan.org, The Awesome Mitten, Grand Rapids Magazine, Hour Detroit, Traverse City Tourism
College & Campus Media
MGoBlue.com (University of Michigan), MSUSpartans.com, WMU Broncos, CMU Chippewas, NMU Wildcats, Ferris State Bulldogs
Streaming Audio & Radio
WDET Detroit, WJR, Michigan Radio, iHeart Grand Rapids, Pandora, Audacy — with ZIP and DMA targeting
Multicultural & Ethnic Media
Latino Press, Arab American News, Detroit Jewish News, Polish Weekly, and local-language radio across Southeast Michigan
High School & Prep Sports
MHSAA coverage, State Champs Sports, MaxPreps Michigan, local Friday night football coverage
Final placements depend on targeting and availability. Media trademarks belong to their respective owners.
We support a variety of formats to match your creative assets and campaign goals:
You don’t need a national budget to make a real local impact.
You just need the right media, a smart partner, and a strategy that understands how communities connect.
