Geo Journeys
See the Story Behind the Movement
Advertising is powerful — but it becomes unstoppable when it’s informed by real-world movement data. That’s where Geo Journeys comes in.
Using powerful insights from Placer.ai, a leading location analytics platform, we help businesses understand not just who to target and where, but how people actually move through their day — from the stores they visit to the neighborhoods they frequent, and everything in between.
Enradius, the team behind Local Ad Networks, is a trusted Placer.ai partner, giving you access to cutting-edge data that most local marketers never see.
What Is a Geo Journey?
A Geo Journey is a data-informed look at how people flow through physical locations over time — before, during, and after they interact with a business, event, or place.
With it, you can answer critical marketing questions like:
- Where were customers before they came to my store?
- What other businesses or areas do they frequent?
- How far are they traveling to visit?
- Are they loyal or one-time visitors?
- What times or days see the most traffic?
- How does my foot traffic compare to competitors?
These insights help you build smarter campaigns that reflect how your audience actually behaves — not just where they live.
What Can You Do With Geo Journeys?
- Target Smarter Know where your best customers are coming from, and market to similar areas.
- Plan Strategically Use foot traffic patterns to decide where to open new locations or run pop-up events.
- Compare Competitors Benchmark how your visitor traffic stacks up against others in your category or region.
- Retarget with Purpose Follow up with visitors after they’ve been to your location — or even a competitor’s — with highly relevant ads.
- Prove Campaign Value See if your ads drove an increase in real-world visits, not just online clicks.
Powered by Placer.ai.
Delivered by Enradius.
As a certified Placer.ai partner, Enradius combines this intelligence with years of experience in location-based marketing to turn insights into action. We interpret the data, connect it to your goals, and activate it through Local Ad Networks — so your message reaches people with context, clarity, and local power.
Know where they go. Know where to grow. That’s the power of Geo Journeys.